Cordant

Brand implementation

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Cordant is a boutique technology consulting company, delivering complex IT projects for some of Australia's largest businesses. Formerly known as Kelima, their new brand and strategy was created by About Today and I was brought on board by Cordant to roll it out. The first priority was launching the brand internally, with a merchandise pack and presentation template to demonstrate how their new brand would be realised.

 

After this a robust set of Brand Guidelines were created which informed printed assets, business documents, Word/PPT templates, social media assets, graphic imagery, icons, email signatures and art direction of website imagery.