Darling St Espresso

Brand refresh

Darling St Espresso is a much-loved corner cafe hidden amongst the leafy backstreets of Moonee Ponds. Owner Christine Ray took over the cafe two years ago and has slowly transformed it with meticulous attention to every detail. Being my own favourite local, it felt very serendipitous when Chris reached out for my help for a branding refresh. From menus to signage to food wraps, plus social media and app launch assets I was able to help revitalise the full brand experience. It brings me so much joy to walk past or pop in for a chai knowing I played a small part in its revitalisation.