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Physical Insight

Brand identity


For almost 25 years Physical Insight has provided exercise physiology services to clients with injuries, health conditions or chronic diseases. Founded by Adrian Rodrigues, he and his team have helped thousands of patients use exercise as medicine with individualised programs and evidence-based interventions. The branding features letterforms rotating around a central axis, hinting at the holistic 360º approach they take with each of their clients.

© 2025 Sarah Walker

I acknowledge the Wurundjeri Woi-wurrung people as traditional custodians of the land and waters on which I live and work and respect their spirits, ancestors and Elders past and present.

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