Skip app

Brand identity

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Skip is an app that lets you pre-order and pay for food and coffee. It's available at over 1,200 Australian cafes as well as events like the Melbourne Spring Racing Carnival and Australian Grand Prix. From start-up stage I developed their branding and was later brought into the team to play a key role in Skip's creative direction. I established brand guidelines, ensuring a consistent visual style for digital, printed and in-app assets, led the design and production of their new website, overhauled their eDM designs and produced multi-channel campaign creative for event partnerships.
 

My work as Lead Creative at Skip